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Old 09-24-2009   #1 (permalink)
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Mike rowe hosts 2011 ford super duty webisodes

A series of webisodes, hosted by Dirty Jobs’ Mike Rowe, will be posted today detailing the development and testing of the new powertrain lineup of the all-new 2011 Ford Super Duty.

In the series, Rowe leads customers through laboratory and real-world durability testing of the Ford-built 6.7-liter Power Stroke® V-8 turbocharged diesel, 6.2-liter V-8 gas engine and 6R140 heavy-duty TorqShift® six-speed automatic transmission. The webisodes are at www.fordvehicles.com/2011superduty.

According to recent Ford customer research, Mike Rowe is the quintessential “truck guy.” Said one respondent: “I would say that he drives a truck in real life and is not afraid to do stuff like pull out a stump or go off-road.”

“Mike Rowe and Super Duty are a natural pair,” said Eric Peterson, truck communications manager. “Our new lineup of engines and transmission for the 2011 Super Duty was put through a series of extreme tests both in the lab and at the job site. Mike Rowe will take our customers through the details of those tests.”

In the coming months, the site also will feature webisodes demonstrating the capability of the all-new 2011 Ford Super Duty on commercial customers’ work sites.

“The new Web site will allow potential Super Duty buyers – our most knowledgeable customers – the opportunity to get an in-depth, behind-the-scenes look at what being Built Ford Tough really means,” said Peterson. “Mike Rowe has partnered with us to help customers navigate the site so they can learn more about how Super Duty helps truck owners get their work done.”
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