Ford Mustang | Mustangs  
Black Menu Tabs
Go Back   Mustangs Insanity > Ford Motor Company News > Ford News
Home Register Members List Social Groups Mark Forums Read History Pictures/Videos Vendors Ford News

Ford News Ford new's from around the Country

Bookmark and Share LinkBack Thread Tools Display Modes
Old 03-11-2009   #1 (permalink)
Car Enthusiast
Real Name: Doug
hotwheels's Avatar
Join Date: Aug 2006
Cheyenne, Wyoming
Posts: 21,597
Twitter ID:
iTrader: (0)
Friends: (418)

Last Online:
12-09-2021 11:49 PM
Time Spent Online: 4 Weeks 12 Hours 1 Minute 31 Seconds
My Album's:
hotwheels's album

Thanks: 4
Thanked 32 Times in 31 Posts
New straight-talking safety ads debut for award-winning 2009 ford f-150 pickup

New television ads began airing this week around the country touting the unparalleled safety features that make the 2009 Ford F-150 America’s Safest Truck.

The new safety ads continue the straightforward, no-nonsense campaign launched last fall and narrated by actor Denis Leary.

In rapid-fire fashion, Leary narrates: “All right, so you’re driving down the freeway doing about 60 when you notice the guy next to you is steering with his knees, eating a cheeseburger and talking on the phone. And that is exactly why the Ford F-150 is the safest truck in America. It's got a high-strength steel safety cage, side-impact air bags, safety canopy, five-star crash rating, and roll stability control. Because it’s not just crazy out there, it’s certifiably insane. It’s not just a pickup truck. It’s the 2009 Motor Trend Truck of the Year.”

The 2009 F-150 is the only pickup to earn the government’s top five-star crash-test ratings and the Insurance Institute for Highway Safety’s “Top Safety Pick” award. The Ford F-150 also features more standard safety features – including standard Safety Canopy® side curtain air bags, AdvanceTrac® with RSC® (Roll Stability Control™) and a patented “K-bag” seat-mounted air bag – than any other half-ton truck.

“The ads purposely are void of corny gimmicks and flashy stunts,” said Doug Scott, Ford Truck Marketing manager. “They are aimed squarely at core truck buyers who use their pickups for work and play and need to see what the new F-150 delivers that other trucks can’t.”

Consumers appear to be taking notice.

“Crazy Smart,” among the first Ford F-150 ads in the series that launched in November, was cited as one of the “Top 10 Most-Liked New TV Ads” by Nielsen IAG, which measures the effectiveness of advertising and product placement.

Getting customers to notice and remember an ad is becoming increasingly difficult in today’s day and age when the average American is exposed to more than 3,000 ads each day – from print and broadcast spots to billboard and Internet advertising.

Nielsen IAG research shows that the overall appeal of the new Ford F-150 ads is significantly above the norm. Steve Had, senior vice president of Nielsen IAG, says he believes the ads are hitting a sweet spot with customers because they stand out from traditional truck commercials.

“This is a completely different style, a completely different effect,” he said. “You’re talking about the capabilities of the truck in a unique and differentiated way that Ford owns at this point in the game.”

Dan O’Dell, creative marketing director of O’Dell Advertising in Winnipeg, Manitoba, agrees. He participated in an Internet blog about the new Ford F-150 ads, describing them as “notable, noticed, and communicative.”
“The ads grab you, and they make an impression,” said O’Dell. “Everything is done in an art style that locks you in.”

In addition to capturing attention, the ads are starting to drive purchase consideration.

According to the Brand Equity and Awareness Tracking (BEAT) study, the number of people who said they would consider buying the new Ford F-150 rose 7 percentage points from October to February, when the new ads debuted. And the number of people who said that they intended to buy a Ford F-150 rose from 30 percent to 36 percent. The study is conducted for Ford by Morpace, an international research firm based in Farmington Hills, Mich.

“These ads really are resonating with people who want the usage, the functionality and the capability that the Ford F-150 offers,” said David Myhrer, vice president, Brand Strategy Practice, for Morpace. “I think Ford has done an effective job of targeting these ads to people who really have a need for the truck.”

The 2009 Ford F-150, which is built at Ford’s Dearborn (Mich.) Truck Plant and Kansas City Assembly Plant, has won the following awards and accolades:

* 2009 North American Truck of the Year
* America’s safest full-size pickup with 5-star frontal and 5-star side-impact crash-test ratings, the highest possible scores, in the National Highway Traffic Safety Administration (NHTSA) tests.
* Motor Trend 2009 Truck of the Year Award™
* Top honors as “Truck of Texas” as well as “Best Luxury Pickup” for the 2009 F-150 King Ranch from Texas Auto Writers Association
* Playboy’s 2009 Best Pickup
* 2009 Best Redesigned Vehicle from Kelley Blue Book’s
* “Best Overall Half-Ton Pickup” from
* “Automotive Excellence” award in the Workhorse Category from Popular Mechanics
* Detroit Free Press Truck of the Year
* Detroit News Truck of the Year
* “Top Safety Pick” from the Insurance Institute for Highway Safety for its standard safety technology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control
* “Residual Value” award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections
* Motor Trend's Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWALT® Contractor Concept
* “Accessory-Friendly Truck” Design Award from SEMA
* F-Series is best selling vehicle in America for 27 consecutive years; best-selling truck for 32 consecutive years
* Best Truck by Florida Monthly
Attached Thumbnails
New straight-talking safety ads debut for award-winning 2009 ford f-150 pickup-safesttruck.jpg  
Webmaster in training and owner of a mini Jay Leno Poorman's car collection

hotwheels is offline Submit to Clesto

Submit to Digg Submit to Reddit Submit to Furl Submit to Submit to Jeqq Submit to Spurl  
Reply With Quote
Old 03-11-2009   #2 (permalink)
Super Moderator
Real Name: Allen
already7's Avatar
Join Date: Mar 2007
North Little Rock, AR.
Posts: 9,012
iTrader: (2)
Friends: (53)
Last Online:
09-25-2013 07:26 PM
Time Spent Online: 2 Weeks 1 Day 22 Hours 22 Minutes 29 Seconds
My Album's:
already7's album

Thanks: 28
Thanked 14 Times in 14 Posts
Send a message via Yahoo to already7
Re: New straight-talking safety ads debut for award-winning 2009 ford f-150 pickup

Yeah they have been pouring the advertising out on that new Ford truck, and all the safety benefits that it has. I think that it is great that Ford is refocusing more on what the customers want now! I think that is what sets them above the rest of the field!!!

This new truck looks totally awesome from a sturdiness standpoint. I know that I don't want to have a collision with one them...
already7 is offline Submit to Clesto

Submit to Digg Submit to Reddit Submit to Furl Submit to Submit to Jeqq Submit to Spurl  
Reply With Quote
Old 03-11-2009   #3 (permalink)
Leader of Men
Real Name: Brian
Intmdtr's Avatar
Join Date: May 2007
Wasaga Beach, Ontario
Posts: 9,551
iTrader: (1)
Friends: (34)

Last Online:
11-17-2021 08:31 PM
Time Spent Online: 2 Weeks 5 Days 22 Hours 36 Minutes 37 Seconds
My Album's:
Intmdtr's album
My Garage:
Intmdtr's Garage

Thanks: 0
Thanked 28 Times in 27 Posts
Send a message via MSN to Intmdtr
Re: New straight-talking safety ads debut for award-winning 2009 ford f-150 pickup

might be alright, but still expensive

"Without Warning, Without Conscience"

"Live life to the fullest, it's not a dress rehearsal"
Intmdtr is offline Submit to Clesto

Submit to Digg Submit to Reddit Submit to Furl Submit to Submit to Jeqq Submit to Spurl  
Reply With Quote

  Mustangs Insanity > Ford Motor Company News > Ford News


2009, award-winning, debut, f-150, ford, pickup, safety, straight-talking

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford flex singled out for the 2009 “collectible vehicle of the future” award hotwheels Ford News 0 12-11-2009 04:42 PM
2010 ford ranger: America's most fuel-efficient pickup adds new standard safety tech hotwheels Ford News 5 02-09-2009 07:51 PM
New 2009 ford f-150 earns ‘top safety pick’ rating hotwheels Ford News 0 11-27-2008 11:49 AM
New 2009 ford f-150: Most pickup for the money hotwheels Ford News 0 09-18-2008 04:29 PM
AWARD-WINNING PLANT GETS GREENER hotwheels BS Room 2 04-08-2008 06:18 PM

All times are GMT -6. The time now is 01:12 AM.

Powered by vBLies® Version 3.8.2
Copyright ©2000 - 2023
Insanemustangs is not Affiliated with ford in any way. All Image's are property of