Ford Advertises on Cans of Barbasol Shaving Cream in Unique Marketing Campaign

[hotwheels]

Stemming from the success of their 2005 "Real Man" Campaign with Gary Hall Jr., Perio, Inc., producer of Barbasol, has teamed up with Arluck Promotions to promote companies, products and events on their nationally distributed shaving cream cans.

From the shelf in the store to the one in your bathroom, Barbasol shaving cream cans offer high visibility for reaching consumers and a unique marketing vehicle for corporations. With a shelf life of up to 90 days, companies can capitalize on multiple and recurrent impressions to promote their products, services and events. They are able to produce their own content for a 4x3 inch print area on the back of the can as well as select a logo to appear on the legendary barbershop-pole designed front.

Ford Motor Company is the first company to choose cans of Barbasol, promoting the inaugural season of the Ford Racing Mustang Challenge for the Miller Cup professional racing series. Ford's version of the can features a white Mustang on the front. The cans, which will be on shelves in August 2008, will have a white Ford Mustang on the front and series schedule and information about a contest at http://www.MustangChallenge.com/Barbasol on the back.

According to Barbasol, the average man spends 3,000 hours shaving over the course of his life. The Dublin, Ohio based Perio has been producing Barbasol since 1919 and has developed the brand as one of the most recognizable products in retail.

Arluck's relationship began with Barbasol in 2005 when Hall was featured on five limited edition collector cans as part of the "Real Man" Campaign. A partnership was developed in which a portion of the proceeds of the cans sold with Hall's likeness was donated to the Juvenile Diabetes Research Foundation. Hall was diagnosed with Type-1 diabetes in 1999 and went on to win six Olympic Medals.

About Arluck Promotions:

Founded in 2003, Arluck Promotions is a full service sports marketing agency that partners with Olympians, athletes, celebrities and companies, including several Fortune 500 clients. The organization provides a wide spectrum of marketing and media strategies including public relations campaigns, event marketing, advertising and sponsorship programs, and product placement.